Beauty Industry, Market Research

Ipsy Says ‘Clean Girl’ is the Top Trend of 2024

The runner-ups for top makeup trend of the year are Blush Blindness, Brat Makeup, Coquette and Mob Wife.

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By: Marie Redding

Senior Editor

Ipsy has named its 2024 Trend of the Year—’Clean Girl.’

The Ipsy team was at Beautycon in Los Angeles on November 2-3—and thousands of beauty enthusiasts participated in selecting the year’s most impactful beauty trend.

After counting the votes, these four finalists were the runner-ups:

  • Blush Blindness
  • Brat Makeup
  • Coquette
  • Mob Wife
Francine Li, Ipsy’s Chief Marketing Officer, comments, “It was great to have attendees embrace the creativity and self-expression that beauty invites. As we celebrate Clean Girl as 2024’s most impactful beauty trend, Ipsy is looking toward the future of beauty and is energized by the outlook of the industry, recognizing the power of personal style and the ever-evolving nature of aesthetic expression.”

Describing the ‘clean girl’ aesthetic, Ash K Holm, Ipsy’s chief makeup artist, says, “This fresh-faced look is all about embracing your natural beauty with a polished finish. Cream blush is everything! Blend a small amount onto cheeks, eyes, and lids for a complete clean-girl vibe.”

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